The 4 Personality Types – Which One Are You?…John Page Burton

Most of us interact with hundreds of people during the course of any given week. Have you ever wondered why you were able to connect with a person right away and why there was “just something” about someone else that you couldn’t quite put your finger on?  Why is it that we relate well with some of our co-workers and find others to be intimidating or annoying? Why do we view some people as “quirky” and others “controlling”? Why do we characterize some people as “funny” and others as “stuffy”? It’s human nature to want to get along well with everyone and yet most of us seem to find it challenging.  At work, we can’t help but notice the person who seems to get along well with everyone and we watch in awe as they seem to effortlessly “climb the ladder of success”. We may ask ourselves, what does he or she have that I don’t have? I believe that the answer to this question is quite simple…They understand the 4 primary personality types and they have learned how to effectively communicate with each one of them. You and I have the same ability. How would you like to have the “edge” in your next business meeting? What if you could connect more deeply in your personal relationships? By understanding the common traits associated with each of the 4 primary personality types, you will become a more highly skilled communicator. First, I am going to identify the 4 primary personality types.  Next, I will provide you with a few of the key traits inherent to each of them.  *You should be able to easily determine your own predominant personality type. I have given each personality type a humorous name that is congruent with their personality. *Each personality type is found in both male and female. None of the personality types is any more significant than another. Each personality type has produced extremely successful people. Most of us will identify with 1 primary personality type but we will also relate to traits in at least one more. For example, I am primarily a “Chief Chuck” personality type but I am more than capable of channeling my inner “Woo Hoo Wanda. By identifying a person’s predominant personality type you will be able to communicate with them in a style and manner that THEY can relate to. You will be able to identify their potential “hot spots” and you will be able to stay away from conversational topics that they would probably consider a “turn off”.  In the spirit of our good friend Woo Hoo Wanda…It’s not only very revealing but it’s a whole lot of fun!!!


Woo Hoo Wanda…Wanda adheres to the belief that life should include a “whole lot of fun”!  Wanda is not shy and doesn’t mind being the center of attention. Time is usually of little consequence to Wanda and routines will drive her crazy because of her spontaneous nature. She can get excited about a project or an idea and hit the ground running but as soon as she views the project as being mundane, she will lose her interest and begin searching for the next adrenalin rush. Wanda is highly creative, has a great sense of humor and will add a “spark of energy” to any team activity. She is well suited for a career that involves personal interaction, creativity, variety and adventure. When communicating with Wanda, remember that her “hot buttons” are fun and excitement. She will not do well in a conversation that becomes overly analytical. Career choices for Wanda include; Sales, Travel, Entertainment, Arts, Music and Network Marketing.   Robin Williams & Ted Turner share this personality trait.

Helpful Harry…Harry is dependable. You can count on him to see that the job gets done right. Harry will gladly come in and work on weekends if that is what his employer needs. Harry wants to be liked by everyone and he avoids conflict at all costs. He is a peacemaker by nature and he is an excellent listener. People seek out Harry because they know that he is willing to listen to their concerns and he is a good problem solver. When communicating with Harry it is important to let him know how much you appreciate his insight. Your words of gratitude will compliment his desire to please. Career choices for Harry include; Counselor, Mediator, Politician, Minister and Community Organizer. John Kerry and Marianne Williamson share this personality trait.

Chief Chuck…Chuck is in charge and everyone around him knows it. Chuck is very goal oriented, highly driven and must win at all costs. He is a high octane, opinionated leader who is seldom able to relax. When he plays, he plays extremely hard. He is highly intuitive, resourceful, creative, and can often be characterized as materialistic. When communicating with Chuck, be prepared to limit the small talk. Chuck is only interested in facts and he shy’s away from a “touchy, feely” approach to conversation. To Chuck, “time is money” and you had better be on time. Career choices include; Entrepreneurs, CEO’s, CFO’s, Financial Services, Venture Capitalists and Athletic Coaches. Donald Trump & Lance Armstrong share this personality trait.

Diligent Darla…Spending time with Diligent Darla can be like watching “paint dry” for Woo Hoo Wanda. Darla is an analytical thinker who carries this trait into every area of her life. Darla can find a way to turn a grocery list into a flow chart. She craves structure, is routine oriented, task driven and is a true creature of habit. She is normally calm, cool and extremely collected. When communicating with Darla it is advisable to speak in informative, analytically driven terms that are based in fact. Acknowledging her intellect will win you valuable points. She knows that she is intelligent and doesn’t mind hearing it from you. Career choices include; CPA’s, Financial Advisors, Researchers, Scientists, College Professors and Investigative Reporters. Ben Bernanke & Greta Van Susteren share this personality trait.

Once we understand a specific person’s primary personality trait, it becomes much easier to communicate with them. Once we are able to recognize our own predominant personality trait, it is easier to understand why we may have had difficulty relating and communicating with others. We can also understand why specific jobs or certain personal relationships didn’t work out well for us. For example, you are a Woo Hoo Wanda personality type and you are about to make a sales call to the Acme Rubber Company. Upon entering the owner’s office you should be able to quickly determine his or her primary personality type. For example, if the owner is dressed casually and greets you with a “knuckle bump” it is a safe bet that they are also a Woo Hoo Wanda. If on the other hand, they are dressed in a blue blazer, white shirt, red tie and their office wall includes numerous pictures with them standing next to famous people, it is safe to assume that they are a Chief Chuck. Your job is to provide Chuck with “bottom line” facts, eliminate the small talk and keep your presentation short and to the point. Chuck will appreciate you for this.


If you are a business owner, it is important to delegate assignments to people who are best suited for the task. For example, you would not want to put Woo Hoo Wanda in charge of the company Christmas party. Initially, she would come up with some “amazing” ideas and would get everyone in the office excited about this spectacular event, however, shortly down the road she would predictably lose interest and begin thinking about the “mind blowing” 4th of July picnic that she would “love” to spearhead. As a business owner, it would wise to invite Helpful Harry & Diligent Darla to “co-chair” the planning committee. Helpful Harry would make sure that all the necessary tasks were completed on time and Diligent Darla would make sure that the event was completed under budget. You can also use this knowledge to help you navigate through the challenging waters of the dating world. It certainly will make it a lot more fun! Woops…I just channeled my inner Woo Hoo Wanda. 

My hope is that you find this information to be helpful as you navigate through life. I know that this information has enhanced my ability to communicate effectively with people from each of the 4 personality types. As always, your thoughts and feedback are greatly appreciated.

What It Means To Have Absolute Faith…John Page Burton

The word FAITH has become somewhat of a “buzz word” in our culture. We are encouraged to show more faith, have more faith, become a true person of faith and continue to grow our faith, especially during the most difficult times in our lives.  At times, having “absolute faith” can be very challenging. Like many people, I find myself exhibiting higher levels of faith when the odds weigh heavily in my favor.  I refer to this as my “convenient faith”.  When facing situations in which the outcome is unclear, I often find myself looking for answers through the life experiences of other people. Having “absolute faith” requires that I let go of my insatiable need to be in control and trust that the process will unfold exactly as it is supposed to. Being a person of “absolute faith” can also at times be very intimidating. In a “perfect world” I believe that “absolute faith” might be characterized as follows…

F=Freedom. When we have “absolute faith” we are free to be ourselves and pursue our dreams. We hold a belief that every outcome will be in our best interest and that there is a lesson to be learned in every challenging situation we experience.  Faith and freedom are liberating.

A=Action. Having “absolute faith” frees us from the bondage of fear. Fearless people take action. Action leads to results, results create higher levels of confidence. Confidence reinforces our faith.

I=Intuition. When we have “absolute faith” we are far more receptive to our inner voice. Our inner voice is there to guide us and provide important answers to the many questions that will surface as we journey down our own, unique, path. We must learn to rely on our intuitive gifts.

T=Trust. To have “absolute faith” means that we trust ourselves and we trust in the process. We don’t second guess ourselves, our decisions or our intentions because we know that we are being guided by a spiritual energy that only wants what is best for us. In order to grow, we must let go of control.

H=Humility. “Absolute faith” fosters humility.  Recognizing that I am not the “end all, be all” allows me to be truly grateful for every person, situation and experience in my life. Having “absolute faith” means that I am willing to place an explicit trust in the unknown, which can be extremely humbling.

In closing, I have “absolute faith” that you will find these thoughts helpful as you work towards developing your own, unique, level of faith.  As always, your feedback is appreciated.

Overcoming The Worlds Most Dangerous Mindset…John Page Burton

We live in a world in which there is more than enough of everything for EVERYONE. There is more than enough food, water, natural resources and land to ensure that no one on our planet has to live without and yet millions of people continue to suffer and die from mal nutrition and disease. Millions of others live in extreme poverty. Millions more are “hunted” for the sole purpose of eradication. If you have a conscience, you have probably asked yourself the question, why? Why does there have to be so much unnecessary hardship in this world? Why do individuals and governments callously withhold resources from those who desperately need them for survival? Why are the weakest members of our society often treated with such cruelty and utter disregard? Where is LOVE in all of this suffering? How could the “kind and loving” God that many of us have chosen to follow, repeatedly turn his back on the very people that were created in his image? It has taken me a lifetime to come to terms with and understand the carnage that can be created when individuals, governments or entire societies function under the influence of a scarcity mindset.


*A person with a “scarcity mindset” believes that there will never be enough for everyone and that they must protect what is “theirs” at all costs.

*It is a mindset that is based on a mistrust of the world and everyone in it. “They will get you before you get them”.  It is an extremely fear based mindset.

*It creates a negative competition that pits ME versus YOU and I am going to WIN at any cost!!!

*The featured emotions of person with a “scarcity mindset” are jealousy, anger, envy and greed. These individuals tend to base their “perceived self worth” on what they “possess” or “do” and they can become extremely depressed or threatened when they feel that they are falling behind “the Jones’s”.

*People with a “scarcity mindset” can be very judgmental. They view the world from a “have” or “have not” perspective. They form their opinions of people based on what they believe that person can offer or do for them. Their opinions are usually based solely on a material/visual observation rather than an interactive one.

*An entitlement attitude is usually common in a person with a “scarcity mindset”. They believe that “the world owes them something and they want it NOW”.

*A person with a “scarcity mindset” has an insatiable need to be in control. Everything in their world is black or white. If you do not agree with them, they will create a hostile, physical or mental environment in which you are identified as an “enemy.

By understanding the core beliefs that are associated with a “scarcity mindset” I have been able to view my list of “why” questions from a much more rational perspective. I realize that I will never be able to “change the world” but I can choose to view it from a much more enlightened place.

DEVELOPING A SUFFICIENCY MINDSET…What you appreciate, appreciates.

*A “sufficiency mindset” is based in a faith and belief that there WILL always be more than enough for everyone. “I am willing to share what I have with you so that we can both experience the blessing”.

*They experience a profound sense of gratitude for ALL that is bestowed upon them. They readily offer “thanks” for the abundance in their lives. They recognize God’s grace in every situation they encounter.

*They are engaged in a spirit of partnership and mutual cooperation. They look for opportunities to serve their fellow man. They recognize that they have a surplus of time, treasure and talent and they consider it an honor to be able to share it with others.

*Their predominant emotional traits are love, respect and trust.

*They recognize that God has given them all of the tools that they will need to be successful. They take full responsibility for their own results and they take pride in being independent people.

*They never judge a book by its cover. They take the time to hear a person’s story which allows them to better understand that person’s character.

*They are emotionally and spiritually fulfilled. They appreciate and take advantage of all that life has to offer and they truly live in the moment.

I know that when I come from a place of sufficiency my life feels rich and rewarding. When I come from a place of scarcity and lack my life feels chaotic and out of balance. This single awareness combined with my ability to quickly change my mental state, has dramatically improved my overall experience of life.

My hope is that you will consider this information and see how you can begin to apply these ideas in your own life. Change begins within. I welcome your thoughts and feedback.

4 Strategies To Enhance Your Time Management Skills…John Page Burton

Do you ever reach the end of the day and realize that half of your “to do list” did not get done? Do you find yourself engaging in a negative internal dialogue that is focused on your failure to complete tasks in a timely manner? Do you routinely state that “there is just never enough time in the day to get everything done”? Do you promise yourself that you will do a better job tomorrow?  If you are like most of us the answer to these questions is a resounding YES! Time management is essential in today’s fast paced, high tech world where every minute seems to count. Below are 4 strategies that I believe will increase your personal productivity and provide you with a greater sense of accomplishment at the end of the day.

  1. Take control of your online activity. A recent study suggested that the average person spends a minimum of 4 hours per day in (non work related) online activity. *It is safe to assume that a portion of this activity is taking place during business hours. For the vast majority of people social media sites, chat rooms and online games are not productive activities and they are taking us away from our work and family priorities. Try establishing a discipline of checking in online twice per day (once in the morning and once in the evening)limiting yourself to 30 minutes per session. This is more than enough time to answer emails, visit your social media pages or randomly surf the net. Your employer, business partners and other family members will be grateful for your decision to spend less time online. You may be quite surprised by just how much extra time you can create and how much your personal relationships will improve by employing this discipline.
  2. Plan your day the night before. This applies to both work and family obligations. What are the top 3-5 tasks that you must complete at work? What are 3-5 family related tasks that you must complete? WRITE THEM DOWN AND DO NOT WAIVER. When we prioritize our tasks and focus exclusively on their completion we will find that we have more than enough time in our day. Long “to do” lists usually end up distracting us from our top priorities. “List management” is not considered a high priority activity.
  3. DELEGATE.  All of us have strengths and obviously we have weaknesses. It is important that we spend the majority of our time in our areas of strength. Many of us have been told that we need to improve on our weaknesses and so we invest in books, tapes and seminars in an effort to find the magic bullet that will make us stronger. Learning to delegate is one of the most empowering things that we can do. Where we are weak, someone else is strong. When our time is limited, someone else has more than enough. Delegation is leverage and it is advisable to use it!
  4. Learn to say NO. We all know people that are “busy bodies”. They are on six different church committees, the team parent,  the organizer of the company Christmas party, serve on the HOA board and can often be heard complaining that there are never enough hours in their day. These “special” people have an insatiable need to be needed and everyone knows that they are the “go to person” for other people who truly prioritize their time. One of the most empowering words in the English language is the word NO. We all need to use this word more often. NO, for a myriad of reasons is an underused answer. NO means that I am putting first things first and that I value my time. Overextended people are highly unproductive people and can become what business coach Jeffrey Combs refers to as “angry givers”. I encourage you to build your NO muscles, they will serve you well.

By implementing these strategies I have eliminated a tremendous amount of “wasted” time and I am very focused on the high priority tasks that continue to dramatically increase my personal productivity. I look forward to hearing your thoughts and feedback.

5 Ideas For Effective Goal Setting…John Page Burton

A goal is a desired result that a person envisions, plans for and commits to achieving. Many people have a proven formula for setting goals and for staying on track as they move towards their objectives. Other people spend a considerable amount of time “thinking” about what they would like to accomplish but never seem to have an effective plan of ACTION. If you find that you are residing in this second category please read on, you are not alone.


I suggest setting one major goal in each of the five life quadrants. The quadrants that I am referring to are health, wealth, spiritual, contribution and relationship. Example: A health goal might be to lose 10 pounds over the next 30 days. A wealth goal could be to increase business by 20% over the previous month. A spiritual goal might be to teach a Sunday school class. A contribution goal could be to volunteer at a women’s shelter once a week. A relationship goal could be to attend a couples retreat. The more passionate you are about your goal the greater the odds are that you will accomplish it. *I recommend that you establish your goals in 30 day increments. Below are 5 suggestions that I believe will significantly increase your odds of achieving results.


G=Growth. Whenever we establish a goal it should be one that promotes personal growth. I like to refer to these as “stretch goals”. A “stretch goal” should cause a person to leave their comfort zone. For example, a person that has a fear of heights might consider setting a “stretch goal” of skydiving. This would be outside of their comfort zone. The accomplishment of a “stretch goal” empowers a person to set even bigger goals in the future.  Achieving “stretch goals” helps us build strong emotional muscles.

O=Outcome. It is important to get very clear on what it is that we desire to accomplish. Once we establish our goals it is important to continuously visualize the end result. Dream boards are a great way to remind us of what we are striving to achieve. I personally like to take a bright piece of poster board and affix pictures of things that are related to my goals. I then post my dream board in my office as a constant reminder of the results I intend to achieve.  The more we are reminded of our goals the higher the odds become that we will accomplish them. Dream boards can be a very powerful way to assist us.

A=Accountability. We can increase the odds of accomplishing our stated goals by as much as 70% when we enlist the support of accountability partners. I encourage my clients to “broadcast” their goals to friends and family members as this will also help hold them accountable for achieving their desired end result. Enlisting the support of a work out partner or hiring a life coach can keep us motivated as we work towards our goals. A good coach can also help you design a measurement system that will keep you on the right track and make modifications when needed. Remember that when we put ourselves in a “no retreat, no surrender” mindset our odds of success increase dramatically.

L=Leverage. As we work towards achieving our goals it is important that we look for leverage. What people or what material resources can help us multiply our efforts and save us time? Learning from other people and modeling what they have done can give us significant leverage. Videos, research papers and books are all great resources to help us gain additional leverage as we move forward.  Learn to look for leverage!

S=Sacrifice. A degree of sacrifice will accompany the attainment of any goal. The bigger our goal is, the larger our personal sacrifice will be. For example, if I desire to increase my business by 20% I will need to spend more time involved in work related activities and less time in social ones. If I desire to lose 10 pounds over the next 30 days, I will need to give up certain foods and allocate time for daily exercise. For most of us, sacrifice is difficult and that is why so many people choose to play a small, comfortable game of life. The good news is that if you have made it to the end of this article, you are a person who will more than likely do whatever it takes to reach your goals.

My hope is that you will find these suggestions helpful as you design your plan of action for the days, weeks and months ahead. As always, I welcome your thoughts and feedback.